P2P lending platforms in China have staged a slew of World Cup-related promotional events in order to attract investors.
Online finance consultancy Yingcan Zixun (盈灿咨询) looked at 105 P2P finance platforms with lending balances in excess of 1 billion yuan as of the end of May, and found that by 24 June a total of 36, or 34.29%, had staged sales events involving the World Cup.
27 had staged “World Cup quizzes”, most of which required that participants provide a set investment amount within a given timeframe to qualify.
Wangying FInance (万盈金融) for example staged a sales activity requiring that participants make an investment tot 20,000 yuan to participate in a quiz event, while Baoxiang Finance (宝象金融) required a cash investment of 10,000 yuan.
14 other P2P lending platforms also made offers of extra returns or cash prizes during the course of the World Cup.