Online Consumer Loan Platform 360 Finance Applies for $200M State-side Initial Public Offering


Qihoo 360-partner 360 Finance (360金融) has applied with the US Securities and Exchange Commission (SEC) raise up to USD$200 million in an initial public offering.

Its prospectus indicates that the underwriters for the IPO will be Goldman Sachs and Citibank, with the  stockcode for 360 Finance set to be “QFIN.”

In its prospectus 360 Finance bills itself as a tech platform that links users borrowing funds with funding partners that can include financial institutions, P2P institutional partners and Fuzhou microcredit, in order to create a consumer fintech platform.

360 Finance receives credit applications from prospective borrowers, before creating “borrower portraits” and engaging in fraud detection.

The company then teams up with funding partners to provide lead matching or referrals, before funding partners themselves conduct their own independent credit assessments of borrowers and decide whether to provide financing

360 Finance commenced operation in July 2016 and posted net revenues of 309.1 million yuan in 2017. Net revenues for the first three quarters of 2018 were 1.4 billion yuan.

According to an auditing report from Oliver Wyman loans made by 360 Finance in the second quarter were fifth in China’s online consume roan sector, right behind Ant Financial, WeBank (微众银行), JD Finance and Duxiaoman.

As of the end of September 2018 360 Finance had facilitated a total of 22.5 million individual loans representing 94.4 billion yuan in funds, while the outstanding loan balance was 34.7 billion yuan.

360 Finance has leveraged its close cooperative relation with Qihoo 360, which has a huge 800-million user base, as a key source of clients. As of 30 September 2018 22.7% of its borrowers were obtained via Qihoo.

Zhou Hongyi (周鸿祎), the chair of 360 Finance, indirectly holds a 14.1% stake in the company.